BMW E-mini has the potential of being a cult car even before it hits the road. Even though the price is slightly high, there are ten thousand of pre-orders.
According to a report by Frankfurter Allgemeine Sonntag Zeitung, BMW has already received 45,000 pre-orders for the new e-Mini. The chapter was created by Elena Eder, BMW’s e-Mini Project Manager. However, it will take time to introduce the new electric car to BMW. The first electric Mini will be introduced in early 2020.
BMW copied Tesla’s sales strategy and allowed customers to register their interest in the car before its official launch. It also allows you to estimate the need for your first production batch as accurately as possible using Tesla binding pre-orders. “It works,” says Elena Eder, Project Manager at e-Mini. According to the manager, the e-Mini must be sold in “substantial quantities”.
The production of the electric car will initially take place at the BMW plant in Oxford, England, and will begin on November 1, which is currently held on the first day after Britain leaves the European Union. “The Brexit is a disruptive factor,” continues Eder. “Whatever happens, we are ready for any eventuality. It does not affect us, it has been talked about for so long that we are prepared for all eventualities.”
The e-Mini is not exactly cheap
The BMW e-Mini has what you need to become an e-mobility generation car, as the number of pre-orders shows. Even a price starting from the basic model of € 32,500 does not seem to deter drivers. If you want the e-Mini as a convertible, BMW requires $ 37,500. By way of comparison: a standard Mini internal combustion engine starts at $ 17,400. As we know, electric cars are supported by the state, so the purchase price is not 1: 1. However, for a compact car as well as a mini car, the cost is already quite high, especially since the e-Mini is only partially suitable for family cars. For example, I need a much larger boot, but it is one of the strengths of electric cars.